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Greater Springfield Chamber of Commerce Completes Brand ID Refresh | Business

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Greater Springfield Chamber of Commerce Completes Brand ID Refresh
Business, News

The Greater Springfield Chamber of Commerce has completed the final element to its refreshed brand identification with the addition of a tagline, Connect | Grow | Succeed.

Peter van Aartrijk, chair of the Chamber’s marketing committee, said the tagline brings together the key benefits of the organization:

• Connect: Staying connected is vital to any business. The Greater Springfield Chamber connects members with key businesses, political and community leaders. Networking events offer regular opportunities to meet and develop new business relationships and staying abreast of issues impacting the community.
• Grow: The Chamber provides its members with opportunities to grow their business and develop skills with offerings such as its online member directory, professional seminars, and advertising and sponsorship opportunities to position them in front of a growing community.
• Succeed: The Chamber fosters an environment of success for businesses of all sizes, from the single entrepreneur to Fortune 500 companies. Since it was founded in 1957, the association’s membership has produced local and state elected officials, authors, educators, and millionaires. Membership opens doors to opportunity and success.

The Greater Springfield Chamber announced a new logo earlier this year. “The refreshed look of our brand ID and corresponding materials demonstrate to all of our stakeholders that we’re a forward-looking organization with a passion for promoting business growth in this increasingly vital area of Virginia,” said van Aartrijk, managing director of branding firm Aartrijk, based in Springfield.

The committee revised the Chamber’s newsletter earlier this year, and will unveil a series of enhancements to the website, among other branding work.

The Greater Springfield Chamber of Commerce is a non-profit organization with a mission to bring companies together to benefit the entire community by promoting and developing business opportunities in the Greater Springfield, Virginia area. Founded in 1957, the Chamber formulates and advocates positions critical to business, keeps members apprised of current community issues, and provides numerous networking and education opportunities.

Business, News