Young fans of the Silver Diner, ‘Next Generation’ diner of choice in the Washington, D.C. Metro Area, can audition to be spotlighted in the restaurant’s upcoming TV ad campaign. By filming homemade audition tapes, children ages 5 to 12 can upload their videos to YouTube – with a chance of being selected as one of the featured star talents.
As part of the restaurant’s initiative to communicate the importance of incorporating fresh and local ingredients in traditional menu items, Silver Diner has engaged in a strategic communications campaign, kicking off with a TV commercial set to air throughout the Washington, D.C. media market.
Continuing with the restaurant’s mission to be an active and engaged member of its local communities, Silver Diner is looking for children who are familiar with the diner and understand the importance of eating healthier.